Saturday, April 11, 2009


Matchbox has come up will several ways of packaging their cars at different holiday seasons.

For Easter, they put cars in eggs.

When the eggs were "cracked" open", the hidden car was revealed..

This was a very clever marketing tool. It allowed them to package cars that were maybe not selling very well. They would also add in one or two new cars to entice collectors to buy them.

Happy Easter to everyone.

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